Growth stalled?
Find what’s really holding it back.
I find what’s wrong with growth, then lead the work to fix it.
I’m your Fractional Head of Growth for B2B SaaS.
Tyler Durman
Fractional Head of Growth
& Founder
B2B SaaS teams we’ve worked with
You’ve outgrown the growth model that got you here.
Find the real cause
Start from the result that slipped, not a company-wide audit. If one channel, message, or handoff explains the stall, I fix that. There’s no prize for making the problem more complicated than it is.
Lead the work through implementation
A strategy deck is the start of the work, not the end. I set the strategy, direct your team, agencies and specialists, and implement the changes far enough to show whether they work.
Know whether growth improved
A better campaign or a cleaner CRM is a real win. The question is whether growth got better. I set the few measures that matter, so leadership works from one shared view of what changed.
Case study: Great Expectations
Growth marketing generated 65% of enterprise deal pipeline within three quarters.
How our process works
Inside a 90-day engagement
Start from the trigger
A missed quarter, a pipeline surprise, a leader who left. We start with what happened, why it matters now, and which decision can’t wait any longer.
Name the constraint
Weak pipeline can have very different causes. I test the likely explanations and name the one governing the result, including the evidence that would prove me wrong.
Get the facts straight
Everyone agrees what the numbers mean and who makes each decision. Where the reporting can’t support the decision, I fix just enough of it, hands-on, to trust it.
Lead a focused change
I direct the work and keep it as narrow as the cause. A weekly working session keeps the team moving, and a monthly review brings the big decisions to you.
Decide what’s next
We check whether the local fix moved growth as a whole. Then you choose: scale it, keep it focused, change direction, keep me on, or hand it to a full-time leader I help you hire.
